The world of search is changing faster than ever, and search engines like Google are continuing to evolve to keep pace. If your business depends on getting top spots for its keywords and tags, you need a reliable team you can trust to keep you up to date with all the latest strategies and tactics. If this sounds like you, read on for a deeper look at the differences between “white SEO services” and “black label SEO services“.

What Is White SEO?

White SEO is a type of paid digital marketing that occurs when a company hires a third party as an “insertor.” The insertor takes over the website and its content; for example, the company might hire an outside company to create custom content on the site.  The company that gives the service is called the “labeler,” because the third party is wearing a white label. Whenever people go to search for your brand name, they see the third-party content, which might feature the company’s logo and name, but could also include custom content that is related to your product or service.

What Is Black Label SEO?

Black label SEO is when a company hires an outside firm to write articles, create content, and publish it on their website. Unlike white SEO, the labeler is in control of the articles and their content. The articles are then shared on social media, blogs, and news articles around the web, driving traffic to the site and making it rank higher in search engine results. They could hire a black-label SEO firm and have them write several articles on the site, each with a short sentence about handmade jewelry, and then publish them on the site and share them on social media to boost their SEO.

How to Choose Between White Label and Black Label SEO

Choosing between white label SEO and black label SEO is a difficult decision that can only be made after carefully reviewing each option in detail. When deciding which direction to take with your SEO strategy, there are a few key questions you can ask to help narrow your options.

• What are my goals for SEO?
• What do I plan to achieve with SEO?
• What are my competitors doing and how am I different?
• What are my key sources of traffic?
• How are my competitors ranking?
• What is my overall business strategy?

Once you’ve answered these questions, you can better understand which path is best for your specific situation and get started with the right SEO strategy.

White SEO services offer a level of control that most SEO experts don’t have. While this level of control can help you rank better in Google, the tradeoff is that you won’t be able to see the true impact of your SEO strategy.  With this level of control comes a high chance of negatively impacting your search engine rankings. A company might hire a white SEO company to write articles about its products and publish them on their website. Although these articles are seen by search engine bots, they are not seen by human visitors. As a result, the company will not get the search traffic they could have gotten with a less hands-on SEO strategy.